We made it to the frontpage on both Reddit and the hot-page of 9GAG, both at the same time. So cool!! New orders ticked in every minute, but we did not know what had happened until some of our customers tipped us off! One of these posts got more than 123000 upvotes. That led to  enormous traffic on our website with the consequence that it crashed and shut down &#8211; the Reddit &#8220;hug of death&#8221;! Things went wild. We had to fix and solve a lot of problems. We have been working hard &#8211; day and night &#8211; to be able to send out puzzles all over the world.  We did itI And we learned a lot so that in the future we&#8217;ll prepared for a new wave!